Sadou L., Couture S., Thomopoulos R., Taillandier Patrick. (2021). Simulating the diffusion of innovations using agent-based models, formal argumentation and the theory of planned behavior. In :
French Regional Conference on Complex Systems (FRCCS). Dijon : FRCCS, 1-4. French Conference on Complex Systems (FFRCCS), 1., Dijon (FRA), 2021/05/27.
Titre du document
Simulating the diffusion of innovations using agent-based models, formal argumentation and the theory of planned behavior
Année de publication
2021
Type de document
Colloque
Auteurs
Sadou L., Couture S., Thomopoulos R., Taillandier Patrick
In
French Regional Conference on Complex Systems (FRCCS)
Source
Dijon : FRCCS, 2021,
1-4
Colloque
French Conference on Complex Systems (FFRCCS), 1., Dijon (FRA), 2021/05/27
Agent-based simulation has long been used to study the dynamics of innovation adoption and diffusion. However, the vast majority of these works are limited to an abstract and simplified representation of this process, which does not make it possible to explain the reasons for an agent's change of opinion, an element that is nonetheless fundamental to understanding the dynamics of innovation diffusion. In order to overcome this limitation, we propose an agent-based model of innovation adoption and diffusion based on a classical theory of psychology, the theory of planned behaviour, and on formal argumentation. Each agent thus has the opportunity to exchange arguments with another agent and to build his/her opinion on an innovation from the set of arguments he/she knows. An application of this model is proposed to study the diffusion of communicating water meters by farmers on the Louts River (southwestern France).
