@incollection{fdi:010096090, title = {{T}he rise of private universities in {L}ebanon : strategies for conquering new students "markets"}, author = {{K}abbanji, {L}ama and {M}ary, {K}.}, editor = {}, language = {{ENG}}, abstract = {{I}n {L}ebanon, since 2005, more than half of tertiary students are enrolled in a private institution. {T}he {L}ebanese higher education system now appears stratified, consisting of a single public university, a few elite universities, and a myriad of private market-oriented universities, whose development began in the early 1990s and the development of neo-liberal economic policies. {T}his chapter examines the strategies put in place by these private universities to conquer new student «markets». {W}e first analyze their spatial deployment through campus openings all throughout the {L}ebanese territory. {W}e develop here the idea of a new geography of higher education in {L}ebanon that has resulted in a relocation to the peripheries and urban margins, following the logic of academic capitalism. {A}fter the ?confessional? fallback of universities during the war, the increase of geographic relocations to the peripheries here expresses the rise of a ?student market? within the framework of the liberalization of the {L}ebanese economy, without dismantling the confessional lines of demarcation established by the war. {W}e then discuss the competition that results from the establishment of these new institutions. {F}inally, we look at the representations of which these universities are carriers and which refer to the search for international «labels» synonymous for them with a certain quality of teaching. {T}hese analyzes allow us to identify how the dominant neo-liberal model of higher education has been adapted in the {L}ebanese context.}, keywords = {{LIBAN}}, booktitle = {{G}eographies of globalized education privatization : international perspectives}, numero = {}, pages = {39--57}, address = {{C}ham}, publisher = {{S}pringer}, series = {}, year = {2023}, DOI = {10.1007/978-3-031-37853-9_3}, ISBN = {978-3-031-37852-2}, URL = {https://www.documentation.ird.fr/hor/fdi:010096090}, }