@article{fdi:010091216,
  title = {{T}he communication strategy for the release of the first {E}uropean {S}eismic {R}isk {M}odel and the updated {E}uropean {S}eismic {H}azard {M}odel},
  author = {{D}allo, {I}. and {M}arti, {M}. and {V}alenzuela, {N}. and {C}rowley, {H}. and {D}abbeek, {J}. and {D}anciu, {L}. and {Z}augg, {S}. and {C}otton, {F}. and {G}iardini, {D}. and {P}inho, {R}. and {S}chneider, {J}. {F}. and {B}eauval, {C}{\'e}line and {C}orreia, {A}. {A}. and {K}tenidou, {O}. {J}. and {M}äntyniemi, {P}. and {P}agani, {M}. and {S}ilva, {V}. and {W}eatherill, {G}. and {W}iemer, {S}.},
  editor = {},
  language = {{ENG}},
  abstract = {{T}o design user-centred and scientifically high-quality outreach products to inform about earthquake-related hazards and the associated risk, a close collaboration between the model developers and communication experts is needed. {I}n this contribution, we present the communication strategy developed to support the public release of the first openly available {E}uropean {S}eismic {R}isk {M}odel and the updated {E}uropean {S}eismic {H}azard {M}odel. {T}he backbone of the strategy was the communication concept in which the overall vision, communication principles, target audiences (including personas), key messages, and products were defined. {T}o fulfil the end-users' needs, we conducted two user testing surveys: one for the interactive risk map viewer and one for the risk poster with a special emphasis on the {E}uropean earthquake risk map. {T}o further ensure that the outreach products are not only understandable and attractive for different target groups but also adequate from a scientific point of view, a two-fold feedback mechanism involving experts in the field was implemented. {T}hrough a close collaboration with a network of communication specialists from other institutions supporting the release, additional feedback and exchange of knowledge was enabled. {O}ur insights, gained as part of the release process, can support others in developing user-centred products reviewed by experts in the field to inform about hazard and risk models.},
  keywords = {{EUROPE}},
  booktitle = {},
  journal = {{N}atural {H}azards and {E}arth {S}ystem {S}ciences},
  volume = {24},
  numero = {1},
  pages = {291--307},
  ISSN = {1561-8633},
  year = {2024},
  DOI = {10.5194/nhess-24-291-2024},
  URL = {https://www.documentation.ird.fr/hor/fdi:010091216},
}