@article{fdi:010090073,
  title = {{P}arallel vaccine discourses in {G}uinea : 'grounding' social listening for a non-hegemonic global health},
  author = {{H}eyerdahl, {L}. {W}. and {L}e {M}arcis, {F}r{\'e}d{\'e}ric and {N}guyen, {T}. and {A}lenichev, {A}. and {C}amara, {B}. {S}. and {G}rietens, {K}. {P}.},
  editor = {},
  language = {{ENG}},
  abstract = {{M}isinformation has been identified as a major threat to public confidence in vaccines, particularly during epidemics. {A}s a response, social listening has become a popular and heuristic public health tool for detecting misinformation and adapting vaccine communication. {I}n this article, we take a critical stance on the normalised approach to social listening which solely relies on the analysis of online discourses. {W}e highlight that the current social listening paradigm inherited a reductionist and utilitarian approach from commercial marketing that struggles to grasp - and even misrepresents - the complexity of health-related perceptions and knowledge. {T}his study draws from online {COVID}-19 vaccines discourses in {G}uinea and ethnographic fieldwork among {G}uinean healthcare workers. {W}hile the online social listening showcased a predominance of individual and collective safety concerns, distrust towards {A}frican elites and {W}estern actors, fieldwork revealed that healthcare workers' vaccine perceptions were more nuanced and largely shaped by complex kinship relations spanning across online and offline social landscapes. {F}urthermore, healthcare workers often displayed frontstage and backstage vaccine discourses, their vaccines related representations and claims could evolve depending on the context of enunciation. {W}e advocate for grounding social listening in global health to avoid disconnection from the public. {F}ailure to accomplish this could result in a detached and hegemonic form of 'social hearing', rather than authentic social listening. {I}n light of this, the transdisciplinary methodology exemplified in this paper represents one possible solution.},
  keywords = {{V}accine hesitancy ; {G}uinea ; health care workers ; social listening ; global health ; {GUINEE}},
  booktitle = {},
  journal = {{C}ritical {P}ublic {H}ealth},
  volume = {33},
  numero = {5},
  pages = {579--593},
  ISSN = {0958-1596},
  year = {2023},
  DOI = {10.1080/09581596.2023.2245964},
  URL = {https://www.documentation.ird.fr/hor/fdi:010090073},
}