@article{fdi:010087623, title = {{T}oward {AI}-designed innovation diffusion policies using agent-based simulations and reinforcement learning : the case of digital tool adoption in agriculture}, author = {{V}inyals, {M}. and {S}abbadin, {R}. and {C}outure, {S}. and {S}adou, {L}. and {T}homopoulos, {R}. and {C}hapuis, {K}evin and {L}esquoy, {B}aptiste and {T}aillandier, {P}atrick}, editor = {}, language = {{ENG}}, abstract = {{I}n this paper, we tackle innovation diffusion from the perspective of an institution which aims to encourage the adoption of a new product (i.e., an innovation) with mostly social rather than individual benefits. {D}esigning such innovation adoption policies is a very challenging task because of the difficulty to quantify and predict its effect on the behaviors of non-adopters and the exponential size of the space of possible policies. {T}o solve these issues, we propose an approach that uses agent-based modeling to simulate in a credible way the behaviors of possible adopters and (deep) reinforcement learning to efficiently explore the policy search space. {A}n application of our approach is presented for the question of the use of digital technologies in agriculture. {E}mpirical results on this case study validate our scheme and show the potential of our approach to learn effective innovation diffusion policies.}, keywords = {innovation diffusion ; policy design ; reinforcement learning ; agent-based ; simulation ; deep reinforcement learning ; digital agriculture}, booktitle = {}, journal = {{F}rontiers in {A}pplied {M}athematics and {S}tatistics}, volume = {9}, numero = {}, pages = {1000785 [17 ]}, year = {2023}, DOI = {10.3389/fams.2023.1000785}, URL = {https://www.documentation.ird.fr/hor/fdi:010087623}, }