Local initiatives, public policies and the development of tourism in rural Morocco : a 15 year perspective on development initiatives in rural tourism Berriane, M. /Moizo, Bernard TOURISME COMMERCIALISATION DEVELOPPEMENT RURAL POLITIQUE SECTORIELLE COOPERATION INTERNATIONALE ONG PATRIMOINE CULTUREL GOUVERNANCE DEVELOPPEMENT LOCAL There are demands and potentials for a promising development of rural tourism in Morocco, but due to a lack of organisation up until 2000 ,the of fer has remained limited. A tourist boom is currently underway countrywide, with numerous projects developed rather anarchically and involving a multitude of actors with a focus on heritage and local products. This tourism is generating great hopes as a to ol to increase cash income, particularly in marginalised areas. The development of rural tourism requires a territorial approach. Based on several case studies we hypothesise that the success of a rural tourism project is bound to the degree of appropriation by local people. It prompts two questions : (i) what are the relationships and the articulations between top-down and bottom-up initiatives? (ii)Is this tourism venture conducted according to a territorial logic : are all thestakeholders equally involved in planning, developing and commercial activities across the rural tourism continuum? These case studies are representative of the national context in terms of actors’ involvement, project planning, partnership, stakeholders, and relationships between initiatives at the regional level. In addition,the provisional conclusions drawn from this can be used to follow further development of this activity. 2014 text https://www.documentation.ird.fr/hor/fdi:010063164 fdi:010063164 Berriane M., Moizo Bernard. Local initiatives, public policies and the development of tourism in rural Morocco : a 15 year perspective on development initiatives in rural tourism. 2014, 1 (1), 19 [en ligne] EN MAROC