Shawarmas contra Macdonald's : globalización y estandarización alimentaria a prueba de las reivindicaciones identitarias (Bolivia) Modelos alimentarios y recomposiciones sociales en América Latina [dossier] /Suremain, Charles-Edouard de Local identities and their tendency toward globalization and standardization is analyzed here with food as an example. After briefly reviewing the different places where one can eat out in La Paz, the particularities of the Bolivian McDonald's are outlined. These data allow us to witness the birth of a food anti-model, the shawarma, which reached its pinnacle during the so-called _Third World War', the period following September 11, 2001. The hypothesis is that identity contestations in the food sphere can be based on the logic of food globalization -and at the same time be constructed against them- avoiding food standardization pitfalls. /Katz, Esther (ed.) /Suremain, Charles-Edouard de (ed.) 2009 text https://www.documentation.ird.fr/hor/fdi:010058908 fdi:010058908 Suremain Charles-Edouard de, . Shawarmas contra Macdonald's : globalización y estandarización alimentaria a prueba de las reivindicaciones identitarias (Bolivia). 2009, S6, 6480 [11 ] SP BOLIVIE