@article{fdi:010058908, title = {{S}hawarmas contra {M}acdonald's : globalización y estandarización alimentaria a prueba de las reivindicaciones identitarias ({B}olivia)}, author = {{S}uremain, {C}harles-{E}douard de}, editor = {}, language = {{SPA}}, abstract = {{L}ocal identities and their tendency toward globalization and standardization is analyzed here with food as an example. {A}fter briefly reviewing the different places where one can eat out in {L}a {P}az, the particularities of the {B}olivian {M}c{D}onald's are outlined. {T}hese data allow us to witness the birth of a food anti-model, the shawarma, which reached its pinnacle during the so-called _{T}hird {W}orld {W}ar', the period following {S}eptember 11, 2001. {T}he hypothesis is that identity contestations in the food sphere can be based on the logic of food globalization -and at the same time be constructed against them- avoiding food standardization pitfalls.}, keywords = {{BOLIVIE}}, booktitle = {{M}odelos alimentarios y recomposiciones sociales en {A}m{\'e}rica {L}atina}, journal = {{A}nthropology of {F}ood}, volume = {{S}6}, numero = {}, pages = {art. no 6480 [11 en ligne]}, ISSN = {1609-9168}, year = {2009}, URL = {https://www.documentation.ird.fr/hor/fdi:010058908}, }