@incollection{fdi:010084103,
  title = {{W}hen subjective quality shapes the whole economy of pharmaceutical distribution and production},
  author = {{B}axerres, {C}arine and {K}patchavi, {A}.{C}. and {A}rhinful, {D}.{K}.},
  editor = {},
  language = {{ENG}},
  abstract = {{I}n {B}enin, {G}hana, and {C}ambodia, consumers and distributers categorize the available pharmaceuticals and classify them according to a subjective scale, ranking them from highest to lowest in value. {B}ased on the product's supposed geographical origin, packaging, and price, this categorization appears to be influenced by the country's colonial and more recent history as well as by the characteristics of local, regional, and global pharmaceutical production. {T}hese subjective perceptions of medicines have an impact on how individuals purchase and use pharmaceuticals. {T}hey also provide information on how pharmaceutical markets function. {D}istributors and producers develop economic "niches" through which they identify their clientele. {I}ndividuals do not have access to a homogenous pharmaceutical supply; rather, this supply is based on their socioeconomic status and where they live. {T}hus, a drug appears to be a commodity like any other, whose marketing requires strategies that single out a product and constructs "attachments" in line with consumers' subjectivities. {A}long with the certified objective characteristics of products, the subjective quality of medicines structures economic activity and constructs a hierarchy for pharmaceutical markets.},
  keywords = {{BENIN} ; {GHANA} ; {CAMBODGE}},
  booktitle = {{U}nderstanding drugs markets : an analysis of medicines, regulations and pharmaceutical systems in the {G}lobal {S}outh},
  numero = {},
  pages = {249--273},
  address = {{O}xon ({GBR}) ; {N}ew-{Y}ork},
  publisher = {{R}outledge},
  series = {{R}outledge {S}tudies in the {S}ociology of {H}ealth and {I}llness},
  year = {2021},
  DOI = {10.4324/9780429329517-11},
  ISBN = {978-1-03-204313-5},
  URL = {https://www.documentation.ird.fr/hor/fdi:010084103},
}