@article{fdi:010068239, title = {{H}egemony, technological innovation and corporate identities : 50 years of agricultural revolutions in {A}rgentina}, author = {{G}ras, {C}. and {H}ernandez, {V}aleria}, editor = {}, language = {{ENG}}, abstract = {{T}he technological changes that have occurred since the mid-1960s in {A}rgentine agriculture - first the {G}reen {R}evolution and then the {A}gribusiness {P}aradigm - have been conceptualized as revolutionary not only with regard to their productivity improvements but also because they brought with them a change of mentality. {B}ased on two different business conceptions, during each period an agrarian elite led the revolutionary' process, offering a technological response as the means of guaranteeing agriculture's survival' after various crises. {F}or each period, we can identify a correspondence between the status given to technology, the conception of business and the type of government regulation. {T}his paper analyses how the proposition of a technological revolution' corresponds to the construction of the ideological leadership through which the agrarian bourgeoisie managed to orientate agrarian development.}, keywords = {biotechnologies ; agrarian bourgeoisie ; soy complex ; {A}rgentina ; {ARGENTINE}}, booktitle = {}, journal = {{J}ournal of {A}grarian {C}hange}, volume = {16}, numero = {4}, pages = {675--683}, ISSN = {1471-0358}, year = {2016}, DOI = {10.1111/joac.12162}, URL = {https://www.documentation.ird.fr/hor/fdi:010068239}, }